#POST 0025
“There
are known knowns. These are things we know that we know. There are known
unknowns. That is to say, there are things that we now know we don’t know. But
there are also unknown unknowns. These are things we do not know we don’t
know.”
What does it really take to rise to the top of an organization? For
CAs, it’s only natural to wonder what it might take to become a CEO. But
there’s no map for getting to the top. Chief executives rise through
organizations in many roles and with a multitude of backgrounds.
Kumar
Mangalam Birla started off at Hindalco with a degree in Chartered
Accountancy. HDFC’s Keki Mistry who is the CEO’s designate also started his
career as a Chartered Accountant. Mr.
Aditya Puri has been the Managing Director of HDFC Bank since September 1994.
The owners of Emami group worked as Chartered Accountants in a Birla firm
before starting off with their own company
A
CA designation can definitely advance your prospects when the opportunity
arises. A survey of the Institute of Chartered Accountants of India says that companies
with a CA at the helm also performed better on several key financial measures,
including return on equity and return on capital.
Naturally,
financial expertise, professional conduct and the ability to work with the
board of directors can be trump cards if you are looking to the top spot. Beyond
financial savvy, what does it take to make the leap to the executive suite?
a.
First and foremost,
it requires an understanding of what the position involves. Here are the
two key elements of the president/CEO’s role.
Create and deliver winning strategies: Constantly adjusting for the current and future
environments. Leaders need to be optimists. Their vision is beyond the
present.” They need to evaluate macro and micro information, contemplate the
organization’s opportunities and overcome barriers to growth and performance.
Lead by word and example: Great leaders foster honest two-way communication
throughout the organization and offer simple, inspiring messages on a regular
basis.
Apple guru and co-founder Steve Jobs has also
contributed his share of memorable Zen-like phrases to the business world. One
of his notable comments is almost a mission statement for the company: “Design
is not just what it looks like and feels like. Design is how it works.”
Anita Roddick of The Body Shop cared deeply about her
products and environmental ethics. Her comments were full of moral and ethical
content: “Consumers have not been told effectively enough that they have huge
power and that purchasing and shopping involve a moral choice.”
b.
As CAs consider how
to distinguish themselves in the corporate hierarchy, they should observe their
corporate culture closely, understanding its strengths and weaknesses. Keep
these principles in mind:
Ensure the organization’s values and guiding principles
are well understood and reinforced with your actions. Kumar Mangalam Birla set the standard for Hindalco values
and principles, saving the company’s reputation and leading it to become one of
the world’s most profitable enterprises.
Create a culture in which the organization will succeed: There is a
direct relationship between creating a winning culture and fostering great
performance.
Grow future leaders: Set
clear performance goalposts, requiring the stretching of minds and abilities.
Celebrate success by spotlighting achievers: Providing future
leaders with special rewards and highlighting their success to others.
Communication Skills:
In leveraging your CA expertise as you prepare for the CEO/president’s role,
understand that communication is one of the key ingredients to your success.
Start by becoming a great listener within your organization. Take the test –
can you sit and listen to a colleague for more than 30 seconds before speaking?
Listening to your employees is essential. Unless you get very good at working
with people and managing people, you would have very limited success.
Step outside finance:
To really ramp up on your upward trajectory, step outside the financial arena
and engage in conversations, information gathering and analysis in other
strategic business areas. You need not be the lead driver – but you must
display a willingness to learn and broaden your skill set.
As one CA put it, “Continue to develop financial acumen
but never allow it to block your ability to think outside of the box
strategically.” Says another CA: “I went from having a quarterly view of life
to a more strategic long-term outlook.”
Just as you should widen your scope within the
organization, you should step outside it. Attend trade shows and conferences,
join associations and chambers of commerce, talk to colleagues. Join peer
groups.
Most leaders underestimate the amount of time required
to learn and develop skills. British entrepreneur Richard “Virgin” Branson
thinks of himself as a lifelong learner: “I see life almost like one long
university education that I never had – every day I’m learning something new.I
always set a career goal to continuously push the envelope," he says. “I
like being a little uncomfortable because it forces you to think and it forces
you to re-evaluate everything you do. When you get comfortable, you can get
lazy, both intellectually and creatively.”
If you have that desire to become a CEO or president, you may want to take the first step in committing the time and energy to broaden your leadership capabilities. Not everyone is cut out for the role; in fact, discovering it’s not for you could be the ultimate blessing. But if you are a CA who knows deep down that you have the people skills and the motivation, nothing can stop you. Your path to the top is one of the clearest there is – and I hope after reading this, you can see it more clearly ahead of you
thanx for sharing such a nice topic..
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